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P&G says Brawny paper towels copied Bounty, lawsuit filed
Posted: 05.12.2009 at 4:00 PM
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P&G says a version of Brawny that hit retail shelves in April copies the bowtie emblem of Bounty ExtraSoft
(AP) -- The Procter & Gamble Co. says rival Brawny paper towels have picked up some of Bounty's design.
The Cincinnati-based consumer products company has filed a federal lawsuit charging Atlanta-based Georgia-Pacific Corp. with trademark infringement and unfair competition. P&G says a version of Brawny that hit retail shelves in April copies the bowtie emblem of Bounty ExtraSoft, a 2008 line of the four-decade-old Bounty brand that calls itself "the quicker picker-upper."
P&G says ExtraSoft's success has added to Bounty's U.S. market leadership.
The suit asks for an injunction and unspecified damages. Georgia-Pacific didn't immediately respond to messages seeking
comment.
(Copyright ©2009 by The Associated Press. All Rights Reserved.)