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Coca-Cola eyes emerging middle class for growth
Posted: 11.16.2009 at 5:41 PM
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Coca Cola expects to double growth by 2020

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(AP) -- Coca-Cola Co. seeks to double its business in the next decade as it caters to the expected billion people worldwide who will join the middle class by 2020. 

The world's largest soft drink maker says its systemwide revenue will reach $200 billion by 2020. It hopes to make more money off those sales as it sells more soft drinks in emerging markets and reduces costs. 

CEO Muhtar Kent is telling analysts and investors at a meeting in Atlanta that sales have doubled in the decade since 1997, and they'll do again because of growth in countries like India and China.  That will counteract weak domestic sales, which have been slipping as consumers limit their spending in the recession and switch to juices and teas.

(Copyright ©2009 by The Associated Press. All Rights Reserved.)

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